DUBAI, UAE · WORKING WORLDWIDE
Senior digital marketing
expert & consultant
I help brands
get found.
And chosen.
Expert in AI SEO / GEO
I turn your expertise into visibility,
trust, and opportunities to grow.
CO-FOUNDER & BUILDER OF prezlo↗
BRANDS I’VE WORKED WITH
The work behind the names ↗- MTN
- Tecworq
- Prefab UAEMasah Al Murabaa
- Dubai Syndicate
- Jeffaro
- Lark Group
- KOF
- Accurate Power Group
- AuditBOT
- Najd Rent a Car
In digital marketing
Projects across sectors
Client sales from campaign leads*
From practice to product
*Client sales generated through campaign leads, including property transactions. How this figure is counted ↗
HOW I CAN HELP
Good strategy.
Better execution.
From the first search to the final decision, I help you connect the dots that turn visibility into growth.
AI SEO and GEO
Be found in the next era of search.
Document your trust signals, position your strongest outcomes, and connect your expertise through knowledge graphs.
Digital marketing specialist
Turn attention into business.
Hands-on paid campaigns, landing pages and conversion tracking, connected to qualified leads and sales.
Digital marketing consultant
Find your clearest way forward.
An independent look at your marketing, a focused plan, and practical direction for your team or agency.
BEYOND CONSULTING · BUILDING PREZLO
The future of search
is a conversation.
I co-founded and built Prezlo to help brands and professionals be found, verified and recommended by AI. It brings the problem I work on every day into a product.
200+ agencies and consultants use Prezlo for their GEO work. Explore Prezlo portfolios ↗
Make your expertise discoverable.
THE PERSON BEHIND THE WORK
A builder’s mindset.
A marketer’s instinct.
I’m a senior digital marketing expert and consultant based in Dubai, with expertise in AI SEO and GEO. I work directly with businesses to make their search presence clearer, their campaigns more accountable, and their next move easier to see.
My background includes roles at Google, SAP, MTN and projects across real estate, travel, car rental, SaaS, hospitality and healthcare.
A little more about me ↗MORE CLIENT PROJECTS
Jeffaro · Lark Group · Accurate Power Group · The Nicheglobal · Carpools UAE · Prefab UAE (Masah Al Murabaa) · Tecworq · Dubai Syndicate · KOF
SELECTED WORK / SEO & AI SEO
Real businesses.
Visible results.
Managed client work and the growth of Prezlo itself. Explore the numbers and the evidence behind them.
Carpools UAE
Local visibility that turns into calls.
AD Residences
A new property brand, visible in search and AI.
haus & haus
Making AI visibility measurable for real estate.
Prezlo
Building Prezlo. Growing its search presence.
IN THE INDUSTRY CONVERSATION
Ideas that travel
beyond this website.
Independent publications have referenced my perspective on entities, identity and the changing search landscape.
Google Search Central Live Toronto Slides (April 2026)
Jean-Christophe Chouinard, in his write-up of Google Search Central Live Toronto, cites Lopty’s view that search work is moving from optimizing pages to optimizing entities and brand identity.
22 April 2026 · Read the original referenceThe Toronto watershed: what Google really revealed about the future of SEO
Konrad Wolfenstein’s analysis for Xpert.Digital names Lopty as founder of Prezlo.io and reports his point that when AI agents become the interface, identity and trust matter alongside structure and ranking.
6 May 2026 · Read the original referenceNOTES ON WHAT’S NEXT
A clearer view of search.
A FEW THINGS YOU MIGHT ASK
Let’s make it clear.
Reviewed by Lopty Pascal.
Who is Lopty Pascal?
Lopty Pascal is a senior digital marketing expert and consultant in Dubai with 10 years of experience and more than 300 projects. His specialism is AI SEO and GEO, and he is the co-founder and builder of Prezlo, an AI visibility platform.
What does Lopty Pascal do?
He offers three services: AI SEO and GEO, hands-on digital marketing as a specialist, and independent advice as a digital marketing consultant.
What is Prezlo?
Prezlo is a platform that makes businesses and professionals easier for AI assistants to find, verify and recommend. Lopty co-founded and built it.
Does he promise rankings or AI recommendations?
No. Nobody controls search results or AI answers. He commits to the work, the method and honest reporting.
Let’s make your next move count.
Send a message with your website and what you want to achieve. You will get a straight answer on whether this is something I can help with.